In this article, you will see how to create campaigns that go beyond simply targeting contacts. Instead of being based solely on your contact list, dynamic campaigns allow you to target recipients based on attributes, such as their location, tags, or even specific communication channels.



What are Dynamic Campaigns?

Dynamic campaigns represent a significant evolution in how you can manage your marketing efforts. Traditionally, campaigns were built around static lists of contacts. While this approach works, it doesn't take full advantage of the rich data you might have about each recipient. Dynamic campaigns, on the other hand, focus on the attributes of your contacts.

For instance, you can create campaigns that target people based on:

  • Location: Where are your contacts based? This could help you target specific regions, cities, or even store locations.
  • Tags: Are your contacts segmented by interests, past actions, or other criteria? Tags are a great way to ensure that your messages are highly relevant to the recipient.
  • Exclusion of Specific Tags: If you want to exclude certain tags from a campaign, dynamic campaigns make it easy to refine your target audience.
  • Communication Channels: Depending on the channel through which the contact prefers to engage with your brand, you can tailor the messaging.


Why Use Dynamic Campaigns?

Dynamic campaigns offer a higher level of customization and relevance, which translates into more effective communication. By using attributes rather than static contact lists, you're able to engage your audience in a more meaningful way, leading to higher response rates and better customer satisfaction.

For example, if you’re running a promotional campaign for a specific product, you can target only those customers who have expressed interest in similar products, live in certain areas, or are tagged as having a particular need. This ensures that the right message reaches the right person at the right time.


How to Create a Dynamic Campaign

Creating a dynamic campaign in Chatavise is simple. Here’s a quick overview of the process:

  1. Select Your Attributes: Choose the attributes you want to target, such as location, tags, or communication channels. This helps define your campaign’s audience.
  2. Build the Campaign: Once you've defined your target attributes, you can proceed to design the content of your campaign. This could include setting up text messages, links, or other communication formats.
  3. Automate the Process: Just like with static campaigns, you can schedule dynamic campaigns to be sent at a later time. The system will automatically select contacts who match your defined attributes.
  4. Monitor and Adjust: As with any campaign, it's crucial to monitor performance. Dynamic campaigns give you the flexibility to tweak your targeting criteria and content based on real-time feedback.


Conclusion

Dynamic campaigns are a powerful tool for marketers looking to increase the relevance and effectiveness of their outreach. By focusing on attributes instead of static lists, you can create more personalized, engaging experiences for your contacts. Chatavise's dynamic campaign feature makes it easier than ever to connect with the right people and send the right message, all while automating the process to save time.