As your business grows and begins to use SMS as a channel for customer communication, staying compliant with industry regulations becomes critical—especially when it comes to A2P 10DLC.
What Is A2P 10DLC?
A2P 10DLC stands for Application-to-Person 10-Digit Long Code. It’s a system developed by mobile carriers in the U.S. to regulate how businesses send SMS and MMS messages using 10-digit phone numbers. To maintain transparency, reduce spam, and protect consumers, carriers now require all businesses to register their brand, campaign use cases, and ensure proper opt-in consent language—often reflected in the business’s privacy policy.
Why You Need to Update Your Privacy Policy
Your privacy policy isn’t just a legal formality—it’s a declaration of how your business collects, stores, and uses customer data. For A2P 10DLC compliance, your privacy policy must clearly outline:
What personal information you collect (e.g., phone numbers, names, etc.)
How that information is used, including sending text messages
Whether data is shared with third parties
The customer's right to opt out of marketing messages
How users can manage or delete their data
What to Include in Your Updated Privacy Policy
To comply with A2P 10DLC, make sure your policy includes language like:
“By providing your phone number, you consent to receive automated SMS messages from [Your Business Name]. Message and data rates may apply. Reply STOP to unsubscribe at any time.”
And:
“We do not sell your personal information. Your phone number is used solely for communication related to our services, offers, and updates. You may opt out at any time.”
Where to Display It
Make your updated privacy policy easy to find:
Link it in your website footer
Include a link in any lead forms that collect phone numbers
Reference it in your SMS opt-in process (e.g., “By signing up, you agree to our [Privacy Policy]”)
Stay Ahead of Compliance
Updating your privacy policy is just one part of A2P 10DLC compliance, but it’s a critical step. Not only does it help you get approved by carriers—it builds trust with your customers.
If you're using a messaging platform like Chatavise, the platform may guide you through the registration and compliance process. Still, it's your responsibility to ensure your documentation aligns with carrier and FCC requirements.
Example Privacy Policy
[Your Company Name] ("we," "us," or "our") is committed to protecting the privacy of our website visitors. This Privacy Policy outlines how we collect, use, disclose, and protect information obtained from visitors to our website.
1. Information We Collect
1.1 Personal Information: When you visit our website, we may collect personal information that you voluntarily provide to us, such as your name, email address, phone number, and any other information you choose to provide.
1.2 Automatically Collected Information: We may also automatically collect certain information about your visit to our website, including your IP address, browser type, operating system, referral URLs, and other browsing information.
2. Use of Information
2.1 We use the information we collect to:
Provide and personalize our services to you.
Communicate with you, including responding to your inquiries and sending you updates and notifications.
Analyze and improve the content and functionality of our website.
Comply with legal obligations.
3. Disclosure of Information
3.1 We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this Privacy Policy or as required by law.
3.2 We may disclose your information to trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you, as long as those parties agree to keep this information confidential.
4. Third-Party Links
4.1 Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of such third-party sites. We encourage you to review the privacy policies of those sites before providing any personal information.
5. Security
5.1 We take reasonable measures to protect the information we collect from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
6. How we share your personal information
6.1 No personal information will be shared with third parties/affiliates or marketing/promotional purposes.
7. Children's Privacy
7.1 Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to remove that information from our systems.
8. Changes to this Privacy Policy
8.1 We reserve the right to update or change this Privacy Policy at any time. Any changes will be effective immediately upon posting the revised Privacy Policy on our website. Your continued use of our website after any such changes constitutes your acceptance of the revised Privacy Policy.
9. Contact Us
If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at [contact information].
By using our website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.